Lee Iacocca - the original champion behind the 1964 Mustang, the Chrysler K-car and mini-van - blindsided many automotive enthusiasts with the release of the Iacocca Silver 45th Anniversary Edition Ford Mustang. His electric bike gig must have been boring, as Iacocca has partnered with some major players in the automotive aftermarket to produce another special edition Mustang.







Forty-five years after he introduced the original Ford Mustang, launched at the 1964 World’s Fair, Iacocca recently announced a new take on the famous muscle car. Two years in the making, the Iacocca Silver Edition Mustang is a collaborative effort between Iacocca, designer Michael Leone and Gaffoglio Family Metalcrafters.







The new business venture is called I Legacy, and the Mustang will be offered only through Galpin Ford. The post title build begins as a 2009 Mustang, which is then coachbuilt with the fastback treatment like the custom European cars of the 1930s. Only 45 Iacocca Silver Edition Mustangs – all painted a special “Iacocca” silver hue – will be built.



To add a sense of style to the launch of the new car, I Legacy put together a professionally done video of the Mustang rolling along the highways and streets of Los Angeles. Frank Sinatra’s “Fly Me To the Moon” background music adds a tough of class to the piece.









The video was shot with moving camera trucks, professional models, a stunt driver and professional editing. The video relays a mixed message to us, we’re wondering if the Sinatra theme, the lovely ladies and drifting is intended to speak to multiple target markets, 50 -70 year olds or 30 – 40 year olds. With a price tag of $60,000 to $70,000 dollars it leaves a lot of folks out of the picture. We wonder if most Mustang enthusiasts even know Iacocca’s history with Ford? Having jumped from Ford in 1978 to Chrysler, he’s credited with saving that company and was its most visible spokesperson. Since his retirement, Iacocca’s been rather tough to get out to any Ford event but hopefully this program may bring him back into the Ford fold.

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