The Ford Taurus always had a stigma as Grandma’s grocery-getting after-school taxi with looks and personality. Upon release of the new model, we can already see that the visuals and performance far outdo the early model Taurus. Ford has refined a more-sleek and modern design that has made for increased sales in some of the most surprising locations.



According to Autoblog, the new flagship sedan has received a 60% increase in sales vs September of last year.





Pictures: Autoblog



Currently, the top sales market for the Ford Taurus is the Metro Detroit area. While the first isn’t a huge deal, second place however, is the biggest surprise. The glamorous California has been known to be a world of hot imports and rich luxury cars; a place where people spend more than they can actually pay off. In this world of luxury, leather, and DVD head-rests, the new Ford Taurus is making a huge splash at dealerships around California and some of those dealership owners are having a hard time keeping these cars on the lots.



Ford is also noting that buyers are also opting to further purchase optional packages. 95% of customers are ordering upper-level models or at least adding extras to their brand new Ford Taurus. Further, from a mere 4% of all buyers purchasing Ford’s previous model Taurus, a huge 25% of customers are also opting to add Ford’s navigation system. With such huge acceptance upon the arrival of the new-model Taurus, we will be sure to see more of these cars mixed in to our beautiful mush-pot of California traffic.








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The Ford Taurus always had a stigma as Grandma’s grocery-getting after-school taxi with looks and personality. Upon release of the new model, we can already see that the visuals and performance far outdo the early model Taurus. Ford has refined a more-sleek and modern design that has made for increased sales in some of the most surprising locations.



According to Autoblog, the new flagship sedan has received a 60% increase in sales vs September of last year.





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