• Focus Rally: America is launching into high gear today as the six rally teams begin their adventure in Miami. The first video webisode of the rally will post on www.Hulu.com on Saturday evening, Feb. 5

  • The Focus rally also will take center stage during the “Focus Rally: America Pre-Kick” before the Super Bowl Sunday on FOX at 6 p.m. EST; two spots featuring the rally will invite viewers to participate in Ford’s social media campaign at www.focusrally.com
  • Focus Rally: America will take audience interactivity to a new level; interactive social media elements will allow viewers to not only follow along in real time but to participate virtually in challenges during the rally and even impact how the game plays out

 

DEARBORN, Mich., Feb. 4, 2011 – Ford is taking its groundbreaking interactive road rally – Focus Rally: America, launching today in Miami – to one of the biggest stages in the world Sunday on the “Focus Rally: America Pre-Kick” at 6 p.m. EST on FOX, immediately preceding Super Bowl XLV.

“Raising consumer awareness about the new 2012 Focus via Focus Rally: America is our top priority right now,” said Matt VanDyke, Ford’s director of U.S. Marketing Communications. “That is why we jumped at the opportunity to get the Focus rally into the Super Bowl Pre-Kick show.”

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