Today Shelby and David Yurman announced an agreement for an exclusive line of Shelby Limited Edition watches. To commemorate the unveiling of the Shelby 1000 at the New York International Auto Show, David Yurman revealed its Limited Edition Shelby 1000 timepiece during the press conference by Shelby American.

“Shelby and David Yurman are among the most respected American brands in their industries,” said Tracey Smith, president of Carroll Shelby Licensing. “Just like the cars that created the Shelby American legend, David Yurman creates handcrafted jewelry and timepieces that are equally valued by collectors and enthusiasts. The Yurman watch and eyewear perfectly complement the exclusive Shelby 1000 vehicle. It beautifully demonstrates the innovation of both brands that deliver unique and distinctive time-honored products.”

Inspired by Shelby American’s illustrious 50-year history and the unleashing of its most powerful car yet, the Limited Edition Shelby 1000 timepiece also sports a stealth, 43.5mm stainless steel and rubber case, which houses the Swiss automatic chronograph Valjoux 7753 movement. A tachymeter is engraved on the bezel, allowing the wearer to log lap times with ease and the iconic Shelby Cobra insignia is hand-finished and applied to the multi-layer galvanic dial, which is accentuated by vertical, guilloche racing stripes.

A highly-textured natural rubber strap inspired by the cobra snake belly keeps the timepiece secure and, as with every special car to roll out of Shelby American’s factory, the timepiece back is etched with Carroll Shelby’s signature. Ultimately, Shelby 1000 timepieces are a true testament to David Yurman’s celebrated design aesthetic, artistic disposition and passion for creating the finest precision timepieces available.

“For half a century, Shelby American has been creating iconic cars that have both progressed automotive design as well as demonstrated how beautiful and effecting American craftsmanship can be,” said David Yurman. “It’s this extraordinary dedication to craftsmanship and design that gravitated us to partner on this project, as both brands share the same passion for building beautiful objects of the highest possible quality.”

On its return to the New York International Auto Show 50 years after the company made its debut there, Shelby American introduced the world’s most powerful series of muscle cars. Shelby American enhanced the power, braking and handling of the 2012 Ford Shelby GT500 to create the Shelby 1000. The car is offered in both street and the “S/C” track version. The street legal, pump gas version is rated at approximately 950 HP, while the track oriented S/C version is rated at over 1,100 HP.

David Yurman will produce a limited edition run of 150 stainless steel and 150 black PVD versions of the timepiece, which will be available at David Yurman retail stores, select authorized David Yurman Timepiece retailers and at The new timepieces were displayed near the Shelby 1000 in the Shelby American space at the New York International Auto Show through April 15.

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[Source: Shelby]


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