A custom 2014 Ford Mustang GT starring in the new movie, “Need for Speed”, will be auctioned off for charity by Ford Motor Company at the Barrett-Jackson Palm Beach auction on April 12. Building on the excitement of the movie, premiering March 14, this Mustang will be offered at no reserve, with proceeds benefiting the Henry Ford Health System, a not-for-profit group founded by Henry Ford to improve the health and well-being of a diverse community.
“Need for Speed” is the latest of more than 3,200 film and television appearances for Mustang over the past 50 years. The Mustang being auctioned is one of a handful developed purely for the movie to appear on the silver screen and at promotional stops.
The movie car boasts a custom-designed wide body rolling on unique Forgiato 22-inch alloy wheels. Other design elements include an enlarged lower grille with new air intakes, extended rocker panels, a twin-snorkel hood and low-profile mirrors. The visual sizzle is amplified by custom silver paint with Kona Blue racing stripes and angel-eye fog lamps in the grille.
“Mustang was cast in a leading role of the movie with screen time equal to many of the actors,” said Steve Ling, North America car marketing manager for Ford. “Director Scott Waugh challenged our team to give this central character enough personality and American masculinity to take on some of the world’s most exotic cars, just like in the popular Electronic Arts video game that inspired the movie.
“The new owner of this particular Mustang will take home a rare vehicle, and their bid will increase access to critical health care services.”
Founded in 1915, the Henry Ford Health System is one of the nation’s leading comprehensive, integrated health systems. It provides health insurance and health-care delivery, including acute-, specialty-, primary- and preventive-care services, backed by excellence in research and education. Additional information is available at http://www.henryford.com.
“Need for Speed” is one of the most successful racing video game franchises in the world, with more than 140 million games sold since the original edition debuted 20 years ago. The Dreamworks Studios film stars Aaron Paul (“Breaking Bad”), Dominic Cooper (“Captain America”), Imogen Poots (“Fright Night”) and Michael Keaton (“Batman”), and is directed by Waugh (“Act of Valor”).
Beyond the South Florida Fairgrounds auction stage, Ford will offer ride-and-drive and hot-lap experiences. The public can sample Ford’s stable of 2014 vehicles, as well as hot-lap experiences in the Shelby GT500, Focus ST and Fiesta ST. In addition, Ford is showing the all-new 2015 Mustang and 2015 F-150 in South Florida for the first time.