In today’s auto market, customers are getting more and more focused on getting a reliable vehicle. It would seem that the days of getting a new car every three to five years are gone (at least for the majority of the population), so quality studies and surveys about different vehicles are proving to be crucial in buyers’ decisions. And that’s good news for Ford because a recent study by J.D. Power and Associates marks the current lineup of Ford, Lincoln, and Mercury vehicles as one of the best ever.
The 2009 Ford Flex Was A Segment Leader In The Survey  read more »

For many years, General Motors has been the number one auto manufacturer in the United States with a market share of about 20%. And for the past decade, Ford’s market share was shrinking, even though their F-150 has been the best-selling vehicle in America for the past few years running. This was not a reflection on the quality of vehicles from either company, but rather a result of scale. General Motors had a massive brand lineup and a larger dealer and advertising network than Ford, allowing them to move more cars off the lots. With the GM bankruptcy and Ford’s recent strong sales, though, that all looks to be changing.
The Best-Selling Vehicle In America  read more »

Ford’s Social Media Experiment

Friday, July 10th, 2009

Facebook, Twitter, YouTube, and other such websites are seen as the future of online social interaction. After all, why engage in a prolonged, deep conversation when you can just hop on Twitter, type out a 140 character message. (That previous sentence was 123 characters). Okay, I’m showing my bias now, but anyway, the online social media phenomenon has not gone unnoticed by Ford, and they’ve launched the Fiesta Movement, a way to promote their new Fiesta model through these media. And it’s working pretty well; over the course of the past three months, they’ve racked up 1.8 million views on YouTube, over 270,000 photo views on Flickr (one of those was me, finding the pictures below), and 1.8 million Twitter impressions.
One of the “Fiesta Movement Agents” from Seattle  read more »

Ford Increases Market Share Yet Again

Wednesday, July 8th, 2009

Sales figures for the month of June have been released and, unsurprisingly, the Ford Motor Company has yet again increased their market share. Between the Ford, Lincoln, and Mercury brands, the company sold a total of 148,153 vehicles in June, representing a drop of 11% versus the sales numbers from June 2008. This decrease is currently the lowest reported drop of all major automakers. You know the economy is in rough shape when having the smallest sales drop makes you the best, but that’s just the way it is.  read more »

It’s the first of July and that means that sales numbers are starting to be tallied for the 2010 Chevrolet Camaro and 2010 Ford Mustang for the month of June, and it doesn’t look good for the Blue Oval. Initial reports indicate that Chevy sold 9,320 Camaros this past month, while Ford only managed to move 7,632 Mustangs off the lot. The other big Detroit muscle car, the 2009 Dodge Challenger, finished in a distant third with only 1,369 units sold.
2010 Chevrolet Camaro SS  read more »

Ford Simplifies Cash For Clunkers

Friday, June 26th, 2009

The federal government recently passed their “Cash For Clunkers” legislation that gives car buyers up to $4,500 in rebates towards the purchase of a new car if they opt for a fuel-efficient vehicle that is better than their current car. Like pretty much every law to come out of Washington, D.C., the bill is pretty convoluted and confusing. The Ford Motor Company, in an effort to make things a bit simpler, has launched a new section of their website designed to help you figure out if your current car qualifies.
Ford’s Cash For Clunkers Eligibility Program  read more »

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